Privacypolicy

 

CUTTING EDGE SUPPLY PRIVACY POLICY

This Privacy Policy describes how Cutting Edge Supply, 234 E. O Street, Colton, CA 92324, and our subsidiaries (collectively, "Cutting Edge Supply," "we" or "us") collect, use and share personal information about you and the choices that are available to you with respect to our handling of your information.

This Privacy Policy applies to personal information we collect when you interact with us online (e.g., through our website or other online products and services) or offline (e.g., when you call or visit one of our locations to place an order, or interact with our sales team and customer support) or otherwise interact with us as described below.

Our online and offline services and interactions with you are collectively referred to as "Services" in this Privacy Policy.

Changes to this Privacy Policy

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy and such changes will become effective upon the publication thereof on our websites. In some cases, we may provide you with additional notice (such as adding a statement to the homepages of our website or sending you an email notification via the most recent email address we have on file for you). We encourage you to review the Privacy Policy whenever you interact with us to stay informed about our personal information practices and the choices available to you.

What Information Does Cutting Edge Supply Collect?

We collect the following Categories of Personal Information:

• Contact Information: your first and last name, business name, shipping address, email address, phone number;
• Other Identifying Information: social media usernames, IP address, order ID, and other security information for authentication and access;
• Payment Information: name, card issuer and card type, credit or debit card number, expiration date, CVV code, and/or billing address;
• Business Background Information to Establish a Credit Account: Type of business, number of years established as a business, FEIN, number of employees, trade references, banking info;
• Information you may provide about a third party: name, surname, address and contact details of recipient for delivery of goods or services (such as transporting or delivering parts and equipment to customer sites), if different from yours;
• Job Applicants Employment Information: employment status or history, professional information, educational background, job titles, dates of employments, references;
• Demographic Information: age, gender and date of birth;
• Location Data: we may learn your geographic location through various technologies, including by collecting your IP address or other device information, which may depend on your device’s settings for location services;
• Internet or Other Electronic Activity: your browsing history, including information about how you navigate within our services and which elements of our services you use the most;
• Audio and visual information: your videos and photos that you choose to upload to our websites or otherwise share with us;
• Commercial information:  services booked or products purchased or viewed on our websites and records and transcripts of communications with us, such as communications with our customer service team or through the chat feature on our websites or social media;
• Sensitive Personal Information: in certain circumstances, we collect sensitive personal information, including precise geolocation data indicated by your mobile device or computer; and;
• Inferences: inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behavior and attitude; and
• VIDEO DATA:  We collect video data via security cameras at our locations.

What Sources do we use to Obtain your Personal Information?

Directly From You

We collect contact, demographic, personal preference, and payment information directly from you. You may provide us with such information through our websites, in our stores, through our sales team or customer service representatives, through marketing efforts, including contests and events, and through third parties, or any other way we interact with you.

From Third Parties

We collect your personal information from third parties, such as social media sites, data coops and other third party data sources. We may collect your identifying information using Mailchimp (our email marketing platform partner), or social media sites such as Facebook, Instagram, LinkedIn, TikTok or YouTube, such as your name, email address, age, gender, and location, in accordance with their terms of use and privacy policies. We may also receive demographic information about you from third party data sources to make our service and marketing efforts more efficient and personalized for you. We may also receive legal information from third parties, such as fraud checks or flags raised about your transactions, payment card refusals, suspected crimes, complaints and/or claims.

From Google Analytics

We use Google Analytics, a web analytics service provided by Google, LLC ("Google"). Google Analytics uses cookies to help us analyze how users interact with our website. The information generated by the cookie about your use of the website (including your IP address, which is typically anonymized or truncated) will be transmitted to and stored by Google on servers in the United States.

Google uses this information to evaluate your use of our website, compile reports on website activity for website operators, and provide other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

How to Opt Out:
You can accept or reject cookies for websites associated with Cutting Edge Supply through our Cookie Consent Banner, which is located in the footer of cuttingedgesupply.com, as well as revisit Consent Preferences by visiting our Cookie Policy and clicking the Consent Preferences button.

Additionally, you can opt out of Google Analytics tracking by downloading and installing the Google Analytics Opt-out Browser Add-on for your web browser.

Different browsers offer various methods to block and delete cookies used by websites. You can adjust your browser settings to block or delete cookies. Below are links to support documents on how to manage and delete cookies in major web browsers.

Chrome: https://support.google.com/accounts/answer/32050

Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US

Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

If you are using a different web browser, please refer to its official support documentation.

From Additional Cookies and Similar Tracking Technologies

We (and our service providers) use cookies, web beacons (also known as "tracking pixels") and similar tracking technologies to automatically collect information about you when you interact with our online Services or emails, including information about your browsing and purchasing behavior. For example, we may collect information such as your browser type, operating system type or mobile device model, viewed webpages, links that you click, IP address, mobile device identifier or other unique identifier, websites visited before coming to our website, the amount of time you spend viewing or using our website, the number of times you return, or other click-stream or site usage data, and emails we send that you open, forward, or click through to our Site or Social Media. We may combine this information with other information we collect about you and use it for various purposes, such as improving our websites and your online experience, understanding which areas and features of our sites are popular, counting visits, understanding campaign effectiveness, tailoring our communications with you, determining whether an email has been opened and links within the email have been clicked and for other internal business purposes. For more information about cookies and how to disable them, please see our Cookie Policy.

Personal Information We Derive

We may derive personal information or draw inferences about you based on the other types of personal information we collect. For example, we may infer your location based on your IP address, or that you are interested in purchasing a certain type of wear part product on your browsing behavior on our Services.

Use of Personal Information

We may use personal information about you for various purposes, including to:

• Provide, maintain and improve our Services, including to facilitate and improve your in-store and online shopping experiences;
• Deliver the products and Services you request, or that are reasonably anticipated within the context of our ongoing business relationship, complete transactions, perform our contractual obligations and send you related information, including confirmations and receipts;
• Process your orders, payments and account adjustments and initiate, render, bill and collect payment for our products and Services;
• Conduct internal research and development and make business decisions about current and future product and service offerings;
• Respond to your comments, questions and requests and provide customer service;
• Communicate with you about products, services, offers, promotions, rewards and events and provide news and information we think will be of interest to you (for information about how to manage these communications, please see "Your Choices" below);
• Personalize your online experience and provide advertisements, content or features that match your profile and interests;
• Monitor and analyze trends, usage and activities;
• Process and deliver contest, promotion and sweepstakes entries and rewards;
• Detect, protect against and prevent security incidents and illegal or unauthorized activities, investigate complaints and claims and provide other security protections, such as identity verification;
• Protect users of our Services from fraudulent, malicious, deceptive, abusive or unlawful activities of others;
• Debug and repair errors in our products and Services and other activities to maintain and improve the quality and safety of our products and Services;
• Cooperate with law enforcement and protect the rights (including free speech), interests, safety or property of Cutting Edge Supply or our customers, service providers and other third parties;
• Comply with and enforce applicable legal and regulatory obligations and respond to governmental requests;
• Enforce our policies, terms and conditions or other agreements;
• Defend against or pursue claims, disputes or litigation – in court or elsewhere;
• Carry out any other purpose directly related to the purpose readily apparent to you or described to you at the time the personal information was originally collected.

Sharing of Personal Information

Where disclosure of personal information is necessary to satisfy the purpose, or a directly related purpose, for which the personal information was collected, we may share personal information about you as follows:

• With vendors, consultants, contractors and other service providers who access personal information to carry out work on our behalf and improve the products and services they provide to us (e.g., companies that assist us with web hosting, shipping and delivery, payment processing, fraud prevention, customer service, analytics, marketing and advertising);
• In response to a request for personal information if we believe disclosure is in accordance with any applicable law, regulation or legal process or as otherwise required by any applicable law, rule or regulation;
• If we believe your actions are inconsistent with our user agreements or policies or to protect the rights, property and safety of us or any third party;
• In connection with, or during negotiations of, any merger, sale of company assets, financing or transfer of all or a portion of our business to another company, provided that such recipient has a legitimate right to such information, is under a duty of confidentiality to us and has undertaken to keep such information confidential;
• With our current and future parents, affiliates, subsidiaries and other companies under common control and ownership;
• With our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests;
• By publicly posting, at our discretion, your services or product review or other user content that you provide
• With your consent or at your direction; and
• With third parties to serve advertisements on our behalf across the Internet and to provide analytics services.  For more information on this type of sharing, see the “Advertising and Analytics” section below.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

Advertising and Analytics

We engage third parties to provide analytics services, serve advertisements, and perform related services across the web. These entities may use cookies, web beacons and other technologies to collect personal information about your use of our websites, such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This personal information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our websites and other websites and better understand your online activity.

We may also work with third parties (such as LinkedIn, Facebook and Instagram) to serve ads to you as part of a customized campaign on their platforms. If you prefer not to see customized ads from us, you can usually opt out by changing your account settings or preferences on such platforms.

Some of the activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under certain state privacy laws.

You can also learn more about interest-based ads and opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices, or, if you reside in the European Union, by visiting www.youronlinechoices.eu.

Your Privacy Rights

Customer Account Information
You can update your account information by calling our office at 800-949-9014.

Cookies/Tracking

You can accept or reject cookies for websites associated with associated with Cutting Edge Supply by visiting our Cookie Policy and clicking the Consent Preferences button.  You can also do so by adjusting your web browser controls.  Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites.

Marketing Communications

You can opt out of receiving email promotional or marketing communications from Cutting Edge Supply at any time by using the unsubscribe link in the email communications we sent, or by sending us an email at website@cuttingedgesupply.com.  If you opt out, we may still send you non-promotional emails, such as those related to billing, delivery, or our ongoing business relations.

Please note that “opting-out” of receiving promotional emails will not stop marketing or advertising content that is generated for distribution or is otherwise queued for transmission to you prior to the time when we can implement your request.

Additional Privacy Laws

Depending on where you reside and in accordance with applicable law, you may have additional rights related to the personal information collected from and/or about you, subject to certain exceptions and limitations. If you are a resident of a state that provides these additional rights, you may exercise them in accordance with this section. For purposes of this section, the term “personal information” includes “personal information” and “personal data” as defined by applicable law.

If your personal information is subject to a consumer privacy law in your state, you may have the right to:

• Confirm whether we process your personal information, know what information we have collected, and access your personal information.
• Obtain your personal information in a portable and readily usable format.
• Delete the personal information we have about you, subject to exceptions under applicable law.
• Correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing.
• Opt-out of the use or processing of your personal information for profiling or targeted advertising.
• Opt-out of the sale or sharing of your personal information.

Under certain state laws, you may also have the right not to receive discriminatory treatment for the exercise of any of these privacy rights.  We will not discriminate against you because you have exercised any of your rights or change the price and quality of our products or services.

Certain state laws may also provide you the right to appeal our decisions regarding your rights requests if we do not respond to your requests or do not take action regarding your requests.  Additionally, if you are a resident of the state of California, you may have a right to pursue legal action for improper handling of your Personal Data.

 

How to Exercise Your Data Subject Rights

Accessing Your Data
We take reasonable steps to ensure that your personal information is accurate, complete, and up to date. You may access your personal information that we hold and disclose about you by contacting us directly at 800-949-9014. For your protection, we may need to verify your identity before implementing your request. We will try to implement your request as soon as reasonably practicable.

Restriction of Processing Your Data
At any point, you may request that we restrict processing of your personal information where one of the following applies:

• If you contest the accuracy of the personal information, for a period enabling Cutting Edge Supply to verify the accuracy of the personal information;
• If the processing is unlawful and you oppose the erasure of the personal information and request the restriction of their use instead; or
• If Cutting Edge Supply no longer needs the personal information for the purposes of the processing, but they are required by you for the establishment, exercise, or defense of legal claims.

You may also request to opt out of the use of your personal information for targeted advertising, or the sale or sharing of your personal information. You may do so by clicking the Cookie Yes banner in the footer of our website.

Opt-Out Preference Signals: You may use an Opt-Out Preference Signal, such as the Global Privacy Control (GPC), to opt-out of the sale and share of your personal information.

Deleting Your Data
You may request the deletion of your personal information from Cutting Edge Supply’s systems by sending an email to website@cuttingedgesupply.com

Children's Information

Cutting Edge Supply does not knowingly collect any personal information from children under 16.  If we become aware that an individual under the age of 16 has submitted personal information without consent from their parent or legal guardian or as permitted under applicable law, we will delete the information as soon as possible from our database. If you believe we have personal information from an individual under 16, please notify us immediately at website@cuttingedgesupply.com

Categories of Personal Data Disclosed for a Business Purpose

We disclose personal information about you to our service providers and third parties for business purposes, such as operational purposes and other purposes related to providing you with the Services. For more information about the business purposes for which we disclose personal information, see “Use of Personal Information” and see “Collection of Information” for what types of information may be shared.

Categories of Personal Data Sold or Shared

We do not sell consumers’ personal information for the exchange of money. Instead, there are instances where Cutting Edge Supply shares personal information in order to provide our customers with personalized services or customized offers to improve your shopping experiences through our Services or elsewhere. We may also share personal information with our third-party marketing partners that may use personal information for marketing and commercial purposes. Depending on the circumstances and the contractual obligations in place, this sharing may be considered a “sale” or “sharing” under applicable law and you may have the right to request that we stop such sharing as set forth above. This sharing may include:

• identifiers such as a device or browser identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number, IP address, online identifier, and other forms of persistent identifiers;
• commercial information, including records of products or services purchased, obtained, or considered, and other purchasing or consuming histories;
• Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or marketing; and
• inferences drawn from any of the information identified above to create a profile about you reflecting your preferences and behavior.

Cutting Edge Supply does not use or disclose sensitive personal information or sensitive data, as defined in applicable laws, for any purposes other than those permitted by applicable law.

California’s Shine the Light Law

This Privacy Policy describes how we may share your information for marketing purposes, as described above. If you are a California resident, the Shine the Light law permits you to request and obtain from us once per calendar year information about any of your personal information shared with third parties for their own direct marketing purposes, including the categories of information and the names and addresses of those businesses with which we have shared such information. To request this information and for any other questions about our privacy practices and compliance with California law, please contact us through the contact form on our website.

Data Transfers

Cutting Edge Supply is headquartered in the United States and we process and store the information we collect from you, regardless of your location, in the U.S. If you are based outside the U.S., we transfer your personal information to, and process your personal information on, servers located in the U.S., a jurisdiction that may not provide equivalent levels of data protection as your home jurisdiction. By reference to the section headed “Sharing of Personal Information” above, your personal information may also be transferred to, stored and processed in the U.S. or other jurisdictions where the third parties are located or from which the third parties provide us services. Such transfers and processing of your personal information are necessary to provide our Services. By submitting your personal information to us, you understand and consent to the transfer of such information as described above.

Data Security Measures

We are committed to protecting the security of your personal information. Our staff are trained on the importance of privacy and protection of personal information. We intend to limit the number of individuals within Cutting Edge Supply with access to personal information to those directly involved in the process of providing Services to you.  Security arrangements will also be reviewed regularly to ensure that personal information is protected against loss and unauthorized or accidental access, use, disclosure, modification and erasure.

THIRD PARTY WEBSITES

Our website may contain links to other websites which are operated by third parties.

We are not responsible for the privacy practices of these third-party websites. We have no control over the content of the linked websites or how they deal with your personal information. You should review the privacy policy for such third-party websites to understand how your personal information may be used by them.

Your Consent

By using the internet service provided by us, you consent to your personal information being used in the manner set out above. You further consent to us using your personal information for the purposes as stated and for ancillary purposes.

Contact Us
If you have questions regarding this Privacy Statement, please send an email to hr@cuttingedgesupply.com or send via US Mail to Cutting Edge Supply 234 East O St. Colton, CA 92324. We will use reasonable efforts to promptly respond and resolve any problem or question.